13 best product tour software tools in 2025 (ranked by ease of setup & price)

Everyone knows the data: between 45% and 70% of your features are not used by your clients.

Does it mean that all the time and investment made in product management is vain? Some companies have decided not to take no as an answer.

This article gives you a full look at the top platforms that will help boost your SaaS adoption, thank to product tour features.

Book a free demo with Jimo and launch interactive guides in minutes without bothering your developers! 👇

What is a product tour and why is it essential?

A product tour is not just a tooltip or a modal. It’s a structured path of guidance inside your app, designed to help new users complete their first steps and understand how your software works. While tooltips and UI elements help users glance at information, a product tour acts like a guided experience that leads users toward meaningful actions. An interactive product tour accelerates activation by removing guesswork, reducing frustration, and lowering support tickets for basic flows. Users reach key actions faster, see the value earlier, and gain a smoother onboarding experience in fewer minutes.

How effective product tours work?

The role of a good guided tour is directly tied to growth: when users understand how to complete the right step, they experience more success, adopt new features, and remain active for a longer time. For teams struggling with churn, low feature completion rates, or customers who “don’t get the product,” a No-code Product Tour often becomes the most impactful way to change their experience. It gives product teams the power to guide users, design walkthroughs, launch onboarding flows, highlight UI elements, and build scalable in-app journeys without writing code. And for teams seeking better adoption, Tutorial software remains one of the most effective ways to guide users inside the product with clarity and context.

A guided tour is like a friend holding your buyers' hands and showing them each task they need to accomplish to adopt your solution, it has to match the brand

"Jimo lets us create a seamless experience that feels truly ours. The ability to tailor onboarding and feature tours to match our branding has completely elevated the user journey." Florian, SVP Product at Zenchef

Top 13 tools to create product tour features

Here are the most reliable tools to design walkthroughs, guide users, launch in-app announcements, and improve onboarding for fast-growing teams.

1. Jimo

When a perfect UX and nec-plus-ultra technology meet.

Jimo combines AI-driven intelligence with a clean visual builder, allowing product managers to create walkthroughs, step-by-step onboarding flows, and contextual guides in just minutes, without writing code. From the start, Jimo has been designed to replace static, boring UI buttons with adaptive product tours that can take the form of cursors, hotspots, tooltips, modals, and more. Its analytics, smart triggers, and branding elements help SaaS companies build segments that adjust the experience based on user behavior. A/B testing makes it easy to measure activation and understand which tour drives the most meaningful actions. Installation is effortless: adding one html snippet to the app is all it takes for any team to get started. With integrated AI, Jimo automatically personalizes in-app journeys and helps product teams build smarter tours in less time, creating flows that adapt dynamically to each user’s context.

Pros

• Extremely fast installation

• Strong analytics and experimentation

• Highly adaptative and qualitative design

Cons

• Mobile support still evolving

• Advanced features need exploration

• Requires thoughtful segmentation setup

What Jimo looks like? See below!

2. Product Fruits

Product Fruits is a lightweight product tour software built for corporations that want a simple, fast way to onboard new users without technical complexity. Setup is easy with a small snippet and browser extension, allowing PMs and marketers to create tours, walkthroughs, checklists, and hotspots without developing code. It includes essential targeting such as basic segments, behavior-based triggers, and page-level rules to guide users through each step of the onboarding experience. The analytics dashboard tracks flow completion, drop-off rates, and performance insights, helping businesses understand value and improve engagement. Their AI copilot helps reduce support tickets by answering users directly from the client database.
Focused primarily on web apps, Product Fruits suits SaaS organizations that don’t require multi-device support. Pricing is accessible for growing companies, and governance remains simple but functional with integrations like HubSpot, Intercom, and CRM platforms. Overall, Product Fruits is an ideal choice for smaller businesses needing an interactive product tour solution that’s easy to manage.

Pros

• Very easy to install and own

• Clear analytics for tracking flows

• Affordable and predictable pricing

Cons

• Limited segmentation

• No advanced experimentation

• Web-only focus limits flexibility

Curious about the differences between Jimo and Productfruits? You’ll find the full comparison here.

3. UserGuiding

With its easy-to-use interface, UserGuiding enables product managers to build multi-step guides, checklists, and onboarding flows without technical setup. The tool focuses on speed and accessibility, making it perfect for small-to-mid-size SaaS solutions that want simple product tours, and low-friction deployment.
UserGuiding Ai is a classic in-app assistant offering personalized, multilingual assistance to users.
Analytics focus on completion, drop-off rates, and flow performance, highlighting the actions to conduct. UserGuiding is tailored primarily to web apps, making it a strong option for early-stage SaaS corporations. Pricing is budget-friendly, enabling organizations to scale onboarding without heavy investment. Governance features include basic roles, permissions, and integrations with analytics tools, CRMs, and web platforms.

Pros

• Very easy for beginners

• Clear flow analytics

• Affordable for small businesses

Cons

• Limited segmentation

• No advanced experimentation

• Not suited for complex onboarding needs

Curious about the detailed differences between Jimo and Userguiding? You can explore them all here.

4. Userflow

Userflow is a fast and intuitive onboarding platform built for SaaS companies that want to create clean, guided walkthroughs without adding engineering work. Installation is simple with a lightweight snippet, and the visual builder allows PMs to design flows, checklists, and step-by-step guides in minutes. It supports behavioral targeting, real-time segments, and event-based triggers that adapt guidance to user actions and help streamline the onboarding experience. Its analytics include completion tracking, progress insights, and action-level performance, making it easy to evaluate engagement and activation value. Userflow is optimized for web apps and performs well in dynamic interfaces such as SPAs. Pricing is competitive for growing organizations, and governance features include roles, permissions, and environment controls. Integrations with Segment, HubSpot, and analytics platforms make Userflow a reliable No-code Product Tour solution for rapid onboarding iteration.

Pros

• Fastest builder in the category

• Clear flow analytics

• Great for agile SaaS teams

Cons

• Limited experimentation

• Basic mobile support

• UI customization less flexible than Chameleon

Want to see exactly how Jimo differs from Userflow? All the details are right here.

5. Intercom

Intercom blends product tours with communication capabilities by merging in-app messaging, support, and onboarding while supporting them through chat, email, and automated messaging. Companies use Intercom to guide users during their first session, and then engage them through chat or email. It’s particularly effective when onboarding needs to combine tours with personal assistance or customer support interactions. Setup is simple via an HTML snippet, and the visual builder enables PMs to design walkthroughs without the help of any developers.
Specializing in in-app chat experiences, Intercom has developed Fin AI, a customer-service copilot that supports your entire team by accurately handling even the most specific user questions.
Analytics include engagement metrics, completion tracking, and action performance, though tour analytics are lighter than dedicated onboarding tools. Intercom supports both web and mobile apps, making it suitable for products with hybrid touchpoints. Pricing follows a communication-first model and scales with contacts and usage. Integrations span CRMs, support systems, and analytics tools. Intercom Works best for teams wanting an Interactive product tour blended with customer communication.

Pros

• Combined support and onboarding

• Easy installation

• Strong communication flows

Cons

• Limited tour analytics

• Pricing can grow quickly

• Less flexible design options

Looking for a deeper look at how Jimo stacks up against Intercom? Check out the full comparison here.

6. CommandBar

CommandBar offers a unique approach by helping users find actions instantly through a searchable command interface. It includes product tours, tooltips, and spotlight features that guide users through complex tasks. CommandBar is great for products that benefit from faster navigation, contextual help, and smart suggestions. CommandBar now includes an AI Copilot that helps users complete tasks faster by understanding intent, suggesting next actions, and offering instant in-app assistance.
Targeting integrates user intent patterns, enabling the platform to surface guidance based on what users search for or attempt to do, making it an effective complement to standard walkthroughs. Analytics track search behavior, actions attempted, completion rates, and guidance performance, giving teams insight into value and friction within the app. CommandBar is optimized for web apps and supports dynamic interfaces. Pricing fits growing SaaS products and knowledge-heavy tools, while governance includes security, permissions, and environment management. Integrations span CRMs, analytics platforms, and internal systems. CommandBar works best as a No-code Product Tour system for products with complex navigation.

Pros

• Intent-based onboarding

• Strong search analytics

• Easy installation

Cons

• Secondary focus on tours

• Limited mobile features

• UI customization is modest

7. Userpilot

Userpilot is a powerful onboarding and product tour software built for PMs who want to deliver deeply contextual experiences without relying on engineering. Setup is quick thanks to a browser extension and snippet that allow PMs to create onboarding flows, tooltips, and in-app experiences without code. The platform excels in behavioral targeting with advanced segments, lifecycle triggers, and event-based logic that adapt to how users behave inside the app. With its AI-powered Growth Agent, Userpilot highlights actionable insights, detects friction points, and suggests personalized flows that can be launched instantly to drive activation.
Its analytics include activation tracking, feature usage insights, completion rates, and behavioral data that help organisations understand value and improve onboarding. Userpilot is optimized for web apps and performs well within complex interfaces. Pricing aligns with mid-size SaaS businesses focused on product-led growth. Governance features include roles, environments, and security controls, while integrations span Segment, HubSpot, Amplitude, and major analytics stacks. Overall, Userpilot is a strong option for one team seeking an Interactive product tour solution with robust segmentation.

Pros

• Excellent behavioral targeting

• Strong adoption analytics

• Easy visual builder

Cons

• No mobile SDK

• Limited experimentation

• UI customization can feel rigid

Want to see exactly how Jimo differs from Userpilot? All the details are right here.

8. Appcues

Appcues is widely recognized for its ability to deliver structured onboarding flows and flexible segmentation. The tool allows teams to create product tours, tooltips, modals and supports advanced targeting with robust segments, behavioral triggers, and rule-based logic that guide users throughout their experience. Appcues includes templates, analytics, and user journey building, making it helpful for organizations managing multiple onboarding paths. It offers strong capabilities, though larger teams may find it more resource-intensive.
AI at Appcues enables users to pinpoint the optimal locations for displaying in-app messages, allowing them to gain more time. Its analytics includes funnel views, engagement metrics, and retention insights and allows product managers to track completion, action performance, and long-term value. Appcues can adapt to apps and extends into mobile with iOS and Android SDKs. Pricing is designed for mid-size and enterprise SaaS corporations, and governance includes permissions, environments, and security controls. Integrations include Segment, HubSpot, analytics tools, and CRMs, making Appcues a reliable No-code Product Tour solution for complex organizations.

Pros

• Strong segmentation and targeting

• Supports mobile onboarding

• Rich analytics and journey insights

Cons

• Pricing is higher

• Learning curve for advanced features

• Limited built-in experimentation

Want to dive deeper into the differences between Jimo and Appcues? You can find the full breakdown here.

9. Stonly

Stonly offers a highly structured approach to onboarding with a decision-tree system that adapts guidance based on each user’s inputs. Implementation is simple with a snippet, and PMs can build branching tours, contextual steps, and adaptive walkthroughs without writing code. Its targeting supports user inputs, page conditions, and event triggers, allowing PMs to guide users through complex workflows.
Stonly also offers an AI-powered support chatbot capable of resolving most routine tickets and delivering fast, accurate help that impresses customers.
Analytics include completion tracking, behavior patterns, and action-level insights. Stonly focuses primarily on web apps and excels in support-heavy environments. Pricing fits teams that need flexible, scenario-based onboarding, and governance includes roles, permissions, and strong security. Integrations with Zendesk, Intercom, and support tools make Stonly ideal for Tutorial software use cases.

Pros

• Excellent for branching logic

• Strong support integrations

• Great for troubleshooting flows

Cons

• Not ideal for simple tours

• Less visually dynamic

• Limited mobile functionality

For a complete, side-by-side comparison of Jimo versus Stonly, review the full analysis here.

10. Chameleon

Chameleon is a flexible onboarding platform known for its advanced UI customization and precise control over product tours. After installing a snippet or browser extension, PMs and designers can create polished product tours, walkthroughs, and guided experiences with extensive styling options that blend naturally into the app. It supports dynamic segments, behavioral triggers, and contextual rules that adapt guidance to each user’s actions. Its analytics include funnel reports, completion tracking, and engagement insights, helping companies evaluate step performance and understand value. Chameleon adds a touch of automation with AI-assisted targeting and suggestions, helping reduce some of the manual effort normally required to optimize product adoption flows.
While optimized for web apps, Chameleon offers a level of design flexibility that few competitors match. Pricing tends to fit design-driven SaaS products, and costs increase with usage and component complexity. Governance features include permissions, environments, and integrations with tools like Segment, Mixpanel, and CRM platforms. Overall, Chameleon is a strong choice for organizations that want a highly customizable Interactive product tour with refined UI patterns.

Pros

• Highly customizable UI tours

• Strong segmentation and triggers

• Deep integrations with analytics tools

Cons

• Setup requires more time

• Pricing grows quickly

• Limited mobile support

Want to dive deeper into how Jimo compares to Chameleon? You can find the full breakdown here.

11. Pendo

Pendo combines powerful analytics with onboarding capabilities, offering companies a detailed understanding of user behavior before launching guidance. After installing a snippet and completing a brief setup, PMs can create walkthroughs, tooltips, and multi-step onboarding flows without relying on code. Targeting is highly granular, using event-level data to build precise segments and personalized triggers that guide users through complex workflows. Its analytics suite includes funnels, retention insights, usage reports, and behavioral tracking, helping organizations measure value and identify friction across the product experience. Pendo supports both web and mobile apps through robust SDKs, making it suitable for multi-platform onboarding needs.
Automation, analytics, predictive insights, Pendo AI does everything from surfacing opportunities to flagging risks, answering data questions, and helping reduce churn without needing data-science resources.
Pricing aligns with enterprise requirements, and governance includes SSO, roles, environments, and strong security controls. Integrations extend across CRMs, analytics platforms, and data warehouses, making Pendo a reliable No-code Product Tour solution for organizations seeking deep product intelligence.

Pros

• Best-in-class analytics

• Supports web and mobile

• Highly granular targeting

Cons

• Expensive for smaller teams

• Complex setup

• Heavy for simple onboarding needs

For a complete, side-by-side comparison of Jimo versus Pendo, review the full analysis here.

12. Whatfix

Whatfix is a flexible DAP built for enterprises that need structured onboarding, in-app guidance, and comprehensive walkthroughs across multiple systems. Implementation uses a small snippet, and PMs can build flows, tooltips, and contextual guides without writing code. Its targeting supports detailed segments, rule sets, and behavioral triggers, helping teams lead users through complex workflows. Analytics include completion, funnels, engagement insights, and action-level tracking, enabling organizations to measure value and optimize flows. Whatfix supports web, desktop, and mobile apps, making it suitable for multi-platform onboarding.
Whatfix uses AI to understand user context and intent in real time, delivering personalized in-flow experiences that accelerate onboarding and drive higher software ROI.
Pricing is enterprise-oriented, and governance includes SSO, permissions, and strong security. Integrations with CRMs, analytics tools, and internal systems make Whatfix effective as Tutorial software and a reliable Interactive product tour builder.

Pros

• Strong multi-platform support

• Detailed analytics and tracking

• Excellent segmentation

Cons

• Enterprise pricing

• Setup requires planning

• Heavier than simpler tools

  
  

  
  

  Looking for a deeper comparison between Jimo and WhatFix? Everything you need is right here.

13. WalkMe

WalkMe is a leading enterprise DAP designed for organizations with complex workflows and large-scale onboarding needs. Setup requires more implementation effort than lighter tools, but once active, PMs can build walkthroughs, tooltips, and contextual tours across web, desktop, and mobile apps. WalkMe offers robust targeting with rule-based triggers, segments, and behavior-driven actions that leads users through detailed steps. Its analytics suite includes funnels, completion tracking, engagement insights, and value measurement across workflows, helping PMs optimize product adoption.
WalkMe’s AI brings intelligent automation to digital adoption by spotting friction, predicting user needs, and guiding people through complex processes with far less effort.
Pricing aligns with large enterprises, especially those with multi-app ecosystems. WalkMe integrates with analytics tools, CRMs, and enterprise systems, offering a powerful No-code Product Tour framework.

Pros

• Best for enterprise workflows

• Strong analytics and governance

• Works across web, desktop, and mobile

Cons

• Expensive for smal businesses

• Longer setup time

• Heavy for simple onboarding flows

Curious about how Jimo compares to Appcues? You’ll find all the details here.

Comparison table

Jimo's point of view
Most traditional product tours are static, overwhelming, and time-consuming to maintain which leads to outdated guidance and low activation. Jimo takes a different approach: its AI generates adaptive, personalized onboarding steps that evolve with your product, which leads to far less manual work and tours that stay accurate as your UI changes. By monitoring flow performance, tailoring guidance to each user, and focusing on real adoption rather than clicks, Jimo delivers a smoother, more relevant onboarding experience that feels native and leads to higher activation and retention with a fraction of the effort.

Conclusion

A good product tour reduces friction, improves onboarding, and strengthens adoption. Choosing the right no-code Product Tour platform ensures your team to launch guides quickly, measure success through analytics, and adapt the experience depending on the context. For companies wanting to accelerate activation and deliver delightful onboarding, Tutorial software and product tour tools like Jimo empower teams to move faster and build experiences users love.

Why do modern product SaaS teams choose Jimo?

Jimo isn’t “just another product tour builder.” It’s a new category of onboarding:
✔ AI-assisted, implying less manual work and faster iteration
✔ Adaptive onboarding that stays accurate as your UI evolves
✔ Contextual & personalized allowing the right guidance at the right moment and to the right person
✔ Outcome-driven which means Jimo is built to increase activation and retention

Book a free Jimo demo and start creating user-friendly tours today!