AB Tasty is a leading SaaS A/B testing platform serving 4,000 active users, helping companies optimize their user experiences through comprehensive testing and analytics solutions.
Stories from Morgane Ruaud 🤩
From Months to Weeks
AI Translation
Boosting Customer Feedback Insights
From Zero to Launch in 90 Minutes
The Challenge: When Product Vision Meets Development Reality
In the fast-paced world of A/B testing and conversion optimization, AB Tasty stands as a powerhouse - empowering over 4,000 active users to make data-driven decisions that transform digital experiences. Yet like many successful SaaS companies, AB Tasty was facing an all-too-familiar challenge that product teams across the industry know well.
Despite their expertise in helping others optimize user experiences, their own user onboarding process was caught in the same development bottleneck that affects countless growing tech companies - turning what should be swift iterations into months-long waits.
Morgane Ruaud, who leads a team of six product designers across AB Tasty's suite of three products, found herself watching meticulously crafted user experiences gather digital dust in endless development queues. The disconnect between design ambition and delivery reality was stark:
The Creative Process: 2 weeks to design and conceptualize breakthrough onboarding experiences
The Development Reality: 3+ months waiting for engineering resources to bring those visions to life
The Painful Truth: Critical user experience features were routinely deprioritized, delayed, or abandoned entirely
"We were really dependent on development. All this stuff about onboarding tools, CSAT, product tools - it was at the end of the chain and sometimes it was skipped, unfortunately." explains Morgane.
This bottleneck created a cascade of missed opportunities that extended far beyond delayed launches:
User Feedback Crisis: CSAT survey response rates had plummeted to embarrassing lows
Adoption Struggles: With only one person managing product marketing initiatives, feature adoption rates stagnated
Research Paralysis: User research moved at what Morgane describes as a "painfully slow, improvised pace"
For a company whose entire value proposition centers on optimization and testing, the irony was inescapable - they couldn't efficiently optimize their own user journey.
The situation had reached a tipping point where AB Tasty's product team felt like they were running a race with their shoelaces tied together. Every brilliant UX concept, every carefully researched user flow, every strategic onboarding sequence was hostage to development sprint planning and resource allocation battles they couldn't win.
It was time for a fundamental shift in how they approached user experience delivery.
The Discovery: Finding Inspiration in Simplicity
AB Tasty wasn't actively searching for a solution when the Jimo team reached out. But sometimes the best discoveries happen when you're not looking.
"When we tried Jimo, the editor to create a campaign was easy to use, and so obvious, that we all went ‘wow’. And as a product team, it was really inspiring." Morgane recalls.
The platform immediately stood out for several compelling reasons:
The "Wow Factor" Features
Intuitive campaign editor: No learning curve, immediate productivity
All-in-one solution: Replaced multiple expensive tools including Beamer for changelogs
Smart AI translation: Eliminated the manual translation management across multiple languages that had been a persistent headache
Designer empowerment: Put campaign creation directly in the hands of product designers, bypassing development bottlenecks entirely
But perhaps most impressive was a feature they hadn't even been looking for:
"When we discovered the smart AI translation, and it took just five seconds, it was really impressive."
This solved a complex multilingual workflow problem they'd been managing manually.
The French Connection
As an added bonus that resonated with the team, Jimo being a French product meant seamless communication:
"The fact that Jimo is a French product, makes it easy when we ask a question to your Product Insights team. Us French, we're a proud people, and the fact that we get to say, 'Oh, we have a great product that is French,' is cool."
Implementation: From Zero to Hero in One Week
AB Tasty's implementation strategy was refreshingly pragmatic - start small, prove value, then expand.
Phase 1: The CSAT Success Story
They began with their most pressing pain point: quarterly CSAT surveys. The first campaign became their proof of concept:
Creation time: 1.5 hours from start to finish, including review cycles
Team buy-in: Complete team adoption within one week
Training requirement: Minimal—just one introductory session to familiarize the team
"I created a CSAT survey - it took me about an hour and a half to create it, including checking with everybody. And yeah, that was it!" Morgane explains enthusiatically.
Seamless Team Integration
The adoption was so smooth it surprised even internal stakeholders:
Product managers immediately embraced the platform
No additional developer training or involvement required
PMs handled integrations independently
No ongoing support requests or confusion
"It was easy to integrate and everybody adopted Jimo in about a week. We had a session with one of our designers who lightly trained and introduced the team to Jimo. But since then we haven't received any internal feedback about, 'I don't understand this or that. How can I do that?' The team just uses it, and that's all."
Transformational Results: The Numbers Tell the Story
Despite using Jimo for only two months at the time of this case study, AB Tasty's results were immediately measurable and impressive.
Survey Response Revolution
100% increase in CSAT response rate - from "catastrophic" to meaningful
3% response rate achieved - significant for their user base size
200% increase in qualitative feedback through strategic follow-up questions
2,000+ users reached in the first week of their inaugural campaign
"With Jimo, we doubled our [response rate]... So it was great and we had many comments from users. We asked for a CSAT note, then feedback. And we also had 100% more feedback!"
Operational Efficiency Transformation
Timeline compression: From 3+ months (design + development) to 2 weeks total
Resource liberation: Designers no longer waiting on development cycles
Consistency guarantee: Onboarding tours now mandatory for new features, never skipped
Process standardization: Clear workflows for surveys, tours, and changelog communications
The Moment of Realization
"When noticed the increase of users in the report page, we had to double check the graph and we saw that in just one week, around 2,000 people saw the survey. It's simple, but to see that it actually works, that's great."
Strategic Business Impact: Beyond the Metrics
The transformation went deeper than just faster delivery times and better response rates. AB Tasty experienced fundamental shifts in how they approach user experience.
Process Evolution
Clear ownership established: Product design team now has defined, respected processes for user-facing campaigns
Development dependency eliminated: Critical UX elements no longer held hostage by development priorities
Systematic approach: Introduction of Jira boards to prioritize and track all Jimo communications
Template-driven efficiency: Standardized workflows for different campaign types
"Before Jimo, we didn't have a common process in place for the product team. Now that we do, it's clear for everybody that it's Product Design who can create and launch surveys and onboarding tools, etc."
Cultural Transformation
From Reactive to Proactive: The team shifted from hoping UX elements would eventually get built to guaranteeing their delivery on schedule.
Cross-functional Empowerment: Multiple team members can now create and deploy user-facing content without technical dependencies.
Internal Inspiration: Jimo's user experience became a benchmark for AB Tasty's own product development:
"It's cool to use Jimo because my team is inspired by the UX, and it's really pleasant to use. Every time we use it, we say, like, oh, that's really cool. We should do that on our product."
Quality Assurance Through Real-time Feedback: The platform's built-in analytics provided immediate validation and improvement opportunities:
"The issues tab in Jimo was helpful, we saw on the first few launches that we needed to fix some things, and we did and we can now see that it's working as intended."
Advanced Features on the Horizon
AB Tasty's success with basic implementation has them excited about expanding their Jimo usage:
Phase 2 Planning
AI-powered tour generation: Exploring automated onboarding tour creation
Comprehensive resource center: Identified as a "huge project" that will transform their user self-service capabilities
Enhanced research capabilities: Leveraging Jimo's new AI search bar in the research center for deeper user insights
"We also saw the new AI search bar in the Research Center. In fact, the Resource Center was also one of the features that got our attention in the beginning."
Lessons Learned: Key Success Factors
What Made This Implementation Successful
Start with pain points: Beginning with their most frustrating challenge (CSAT surveys) provided immediate validation
Empower the right team: Placing control with product designers who understood user needs
Measure everything: Tracking both quantitative metrics and qualitative feedback
Systematic scaling: Using project management tools to organize and prioritize campaigns
Cross-team collaboration: Maintaining partnerships with product marketing while establishing clear ownership
The Transformation Complete
AB Tasty's journey with Jimo demonstrates that the right no-code platform can eliminate development bottlenecks and empower product teams to deliver consistent, high-quality user experiences. Their transformation from 3-month development cycles to 2-week turnarounds represents more than just operational efficiency - it's a fundamental shift toward user-centric product development.
In an industry where user experience increasingly differentiates successful products, AB Tasty has found a way to ensure their UX vision never gets lost in development backlogs again.
Ready to transform your product's onboarding experience? Schedule a demo with Jimo today and discover how we can help you cut onboarding time, boost feature adoption, and deliver an exceptional user experience.
