The Challenge: Managing Product Marketing as a One-Person Team

For Product Marketing Managers at fast-growing startups, effectively communicating new features and driving adoption can be challenging—especially when you're a one-person team managing multiple initiatives simultaneously. This was precisely the situation facing Adele Quemener, Product Marketing Manager at Reveal/Crossbeam.

Reveal, a software tool that integrates with CRMs to help businesses with data analysis and partnerships, merged with Crossbeam, creating the need for a smooth transition as they moved toward a unified Crossbeam product. Adele needed a solution that would allow her to:

• Train internal teams on new features and product releases

• Ensure clear external communication about the product to target personas

• Manage product launches (both major features and smaller releases)

• Create effective awareness campaigns within the product

• Facilitate the migration of Reveal users to the Crossbeam platform

• Track and measure product adoption metrics

With these challenges in mind, Adele sought a tool that would empower her to create professional, impactful in-app experiences without requiring technical support or a dedicated design team.

The Solution: Jimo's User-Friendly In-App Experience Platform

After exploring various options, including tools like Appcues and Intercom, Adele found that Jimo offered the perfect combination of simplicity, design customization, and effectiveness needed to accomplish her goals.

Why Jimo Stood Out

Adele identified several key advantages that made Jimo the ideal solution for Reveal/Crossbeam:

• Exceptional UI and user experience: "The UI and user experience with Jimo is really exceptional. Everything is easy to find, which is incredibly valuable for me as a single-person team managing product marketing initiatives."

• Superior design customization: "What really sets Jimo apart is how we can tailor the design to perfectly match our brand. The messages look so much more professional and on-brand than what we could achieve with other tools we've tried."

• Modern aesthetic: "The design in Jimo is way more modern than Appcues. You can customize everything from fonts to typography, allowing us to stay true to our brand guidelines within the app."

• Responsive product team: "I've been amazed by Jimo's product team - they're super agile and consistently launch features we actually need. There's a genuine relationship between the team and customers that you don't often find."

Implementation: Streamlining Product Marketing Workflows

Adele implemented Jimo across multiple facets of her product marketing strategy. By integrating with their existing tool stack (Salesforce and Segment), she was able to create targeted communications based on user data and behavior.

Internal Enablement

Jimo became an essential tool for training internal teams at Reveal/Crossbeam:

• Teams could quickly get up to speed on new features being released

• Information about product updates was easily accessible

• The onboarding process for new team members became more streamlined

Product Launches and Feature Announcements

For external communication, Jimo allowed Adele to create comprehensive go-to-market plans for both major feature launches and smaller releases:

• In-app messages announced new features directly to users

• Tooltips guided users through newly released functionality

• Pop-up messages informed users of updates when they connected to the platform

• Targeted messages were sent to specific user segments based on account status

Facilitating the Reveal to Crossbeam Migration

Perhaps the most significant challenge Adele faced was managing the migration of users from Reveal to the Crossbeam platform. Jimo played a crucial role in this transition:

• Banners informed free Reveal users about the benefits of migrating to Crossbeam

• Customized messages were crafted for different user segments

• The in-app experiences guided users through the migration process

"Jimo has been instrumental in our migration from Reveal to Crossbeam. The banner we created has been way more efficient with significantly higher click-through rates than our previous approaches."

The Impact: Empowering Product Marketing Excellence

The implementation of Jimo had a substantial impact on Adele's ability to execute effective product marketing strategies at Reveal/Crossbeam.

Self-Sufficiency and Efficiency

As a one-person product marketing team, Adele needed tools that would maximize her efficiency without requiring technical support:

"The simplicity of Jimo makes it perfect for startups and small teams like ours. I can design pixel-perfect, brand-aligned messages without needing technical support or a design team."

This self-sufficiency allowed Adele to:

• Move quickly to create and deploy in-app messages

• Iterate on designs without dependencies on other teams

• Manage multiple marketing initiatives simultaneously

Brand Consistency and Professional Design

With Jimo's flexible design capabilities, Adele could ensure that all in-app communications perfectly reflected the Reveal/Crossbeam brand:

"What I love about Jimo is how it empowers me to be completely self-sufficient in creating in-app experiences that drive product adoption and guide users through our most important features."

The result was a cohesive user experience that:

• Reinforced brand identity throughout the product

• Created a more professional impression for users

• Differentiated from competitors with a modern, customized look

Improved User Engagement and Adoption

The real-world impact of using Jimo was evident in improved metrics around user engagement:

• Higher click-through rates on migration banners

• Increased product adoption and feature usage

• More effective onboarding for new users

• Better monthly active usage (MAU) for newly released features

For a product marketing manager focused on adoption metrics, these improvements were invaluable.

Key Metrics and Results

Adele's implementation of Jimo had measurable impacts on several key performance indicators:

1. Product Adoption: Increased through more effective in-app communication

2. Monthly Active Usage (MAU): Improved for new features through targeted announcements

3. Onboarding Completion: More users completed the sign-up process, added data sources, and finished onboarding

The migration campaign from Reveal to Crossbeam was particularly successful:

"The banner we created has been way more efficient with significantly higher click-through rates than our previous approaches."

The Jimo Advantage for Product Marketers

For product marketing managers at fast-growing startups, Jimo offers several distinct advantages:

1. Empower Non-Technical Team Members

Jimo's intuitive interface allows product marketers to create sophisticated in-app experiences without technical expertise:

"What I love about Jimo is how it empowers me to be completely self-sufficient in creating in-app experiences that drive product adoption and guide users through our most important features."

2. Create Brand-Aligned Experiences

With extensive design customization options, product marketers can ensure consistent branding:

"What really sets Jimo apart is how we can tailor the design to perfectly match our brand. The messages look so much more professional and on-brand than what we could achieve with other tools we've tried."

3. Target the Right Users with Precision

Through integrations with tools like Salesforce and Segment, Jimo enables precise targeting:

• Send specific messages to admins of paying organizations

• Run targeted campaigns for free users

• Customize experiences based on user behavior and profile data

4. Drive Product Adoption and Feature Usage

In-app messages, tooltips, and guided flows create awareness and drive usage:

"Jimo has been instrumental in our migration from Reveal to Crossbeam. The banner we created has been way more efficient with significantly higher click-through rates than our previous approaches."

The Product Team That Makes the Difference

Beyond the platform itself, Adele highlighted the exceptional responsiveness of the Jimo product team:

"I've been amazed by Jimo's product team - they're super agile and consistently launch features we actually need. There's a genuine relationship between the team and customers that you don't often find."

This responsiveness creates a partnership that enhances the value of the platform:

"When I requested the ability to position tooltips on text, they implemented it within a month. That level of responsiveness has transformed how quickly we can improve our user experience."

Conclusion: Transform Your Product Marketing with Jimo

Reveal/Crossbeam's experience with Jimo demonstrates how the right in-app experience platform can transform product marketing operations, especially for lean teams at fast-growing startups.

By providing a combination of intuitive design, brand customization, and effective user targeting, Jimo empowers product marketers to:

• Create professional, branded in-app experiences without technical dependencies

• Drive product adoption and feature usage through strategic communications

• Manage complex initiatives like product migrations with greater efficiency

• Measure and improve key metrics around user engagement and adoption

For product marketing managers looking to maximize their impact with limited resources, Jimo offers an unparalleled solution that combines ease of use with powerful capabilities.

Ready to transform your product marketing strategy? Book a demo with Jimo today and discover how our platform can help you create exceptional in-app experiences that drive results.