The Challenge: Connecting With Users at the Right Time

For fast-growing SaaS companies like Humanlinker, the ability to engage users within the product experience is critical for activation, conversion, and retention. But when product announcements are bottlenecked by developer resources, and marketing teams are dependent on technical assistance to communicate with users, growth stalls.

Humanlinker, a B2B platform that uses AI to generate personalized sales outreach at scale, faced these exact challenges. As the company scaled rapidly, Romuald, who had progressed from intern to Growth Marketing Manager in less than a year, needed a solution that would:

• Accelerate user activation without burdening the development team

• Announce new features and promote upsells without coding delays

• Gather product feedback and reviews to fuel further growth

• Support a true product-led growth motion without technical bottlenecks

"Before Jimo, product announcements were bottlenecked by developer resources," explains Romuald. "Our ability to guide users, highlight new features, and collect feedback was limited by our development schedule."

The Solution: No-Code In-App Experiences

Humanlinker turned to Jimo to create immersive, targeted in-app experiences without requiring developer resources. The integration with their existing tool stack, particularly Segment, allowed them to leverage user data for personalized messaging.

The Implementation Process

Romuald's team quickly connected Jimo to their product through Segment, which enabled them to:

1. Design personalized user journeys based on user behavior, plan type, and other segmentation criteria

2. Create visual flows that guide users through complex features

3. Launch targeted campaigns for announcements, promotions, and feedback collection

4. Iterate quickly without waiting for development resources

"I love Jimo's UX—it's simple yet practical. I deployed our first campaign in minutes, completely no-code," says Romuald. "As someone who started as an intern and now heads growth marketing, I can confidently say Jimo is the most accessible tool in our stack."

Results: Immediate and Measurable Impact

The impact of implementing Jimo into Humanlinker's product strategy was both immediate and substantial. Here's how it transformed their key growth metrics:

1. Accelerated User Activation

Guiding users to their first "aha moment" is critical for any SaaS platform. For Humanlinker, that moment is when a user launches their first personalized campaign.

"Jimo has become essential to our onboarding success. We can now guide users to their activation moment faster than ever, which for us is launching their first personalized campaign." - Romuald

By implementing Jimo's in-app guidance, Humanlinker saw significant improvements in:

• Time-to-value: Users now reach their activation point substantially faster

• Activation rates: More users successfully complete their first campaign

• Reduced support inquiries: Fewer questions about how to use the platform

2. Zero to 70+ Reviews in Hours

Perhaps the most striking success came from Humanlinker's review collection campaign. Using Jimo's in-app flow, they achieved remarkable results:

"Jimo completely transformed our review collection process. In just a few hours, we gathered over 30 new reviews on Capterra and 40 on G2. The ROI was immediate and incredible." - Romuald

The campaign metrics speak for themselves:

• 40 new G2 reviews from 486 views of their Jimo in-app campaign

• 30+ new Capterra reviews in just hours

• Dramatic improvement in social proof for potential customers

3. Enhanced Feature Announcements

Without developer dependencies, Humanlinker's marketing team gained the ability to communicate directly with users about new features and capabilities:

"The templates in Jimo sparked ideas we hadn't even considered. What started as basic product tours evolved into webinar promotions, feature announcements, and our most successful review campaign ever." - Romuald

This newfound agility allowed them to:

• Promote pro-tier features to users on free plans

• Announce new capabilities immediately after release

• Drive participation in educational webinars

• Execute targeted promotions like their Black Friday campaign

4. Developer Resource Optimization

By removing the dependency on development resources for in-app communications, Humanlinker was able to optimize its engineering focus:

"Our developers were skeptical at first, but now they're thankful—Jimo integrates seamlessly with Segment and our existing tools while keeping them focused on core product development." - Romuald

This led to:

• Engineering teams focusing on product innovation instead of marketing implementation

• Faster time-to-market for both product features and their announcements

• Elimination of communication bottlenecks between teams

How Humanlinker Uses Jimo: Key Use Cases

Romuald's team has found multiple high-impact applications for Jimo beyond the initial use cases they had envisioned:

1. Strategic User Onboarding

Humanlinker uses Jimo to create interactive product tours that educate new users about key features. The visual flow system allows them to design onboarding experiences that follow the user's natural journey through the product.

For example, they use popup videos explaining how different pages and features work when users visit them for the first time. This contextualized guidance has proven particularly effective for explaining complex features like their unified inbox, which combines LinkedIn and email communications.

2. Feature Announcements and Upsells

The marketing team uses Jimo to create targeted announcements for specific user segments. They can promote pro-tier features to free users or announce new capabilities to paying customers without requiring technical implementation.

3. Webinar Promotion

Humanlinker runs educational webinars as part of its customer success and conversion strategy. Jimo allows them to target free users with webinar invitations, offering valuable content while showcasing the benefits of upgrading to paid plans.

4. Targeted Marketing Campaigns

"The visual flow system in Jimo makes it intuitive to design user journeys that actually convert. Our Black Friday promotion reached exactly the right segments at the right time—no coding required." - Romuald

Humanlinker's Black Friday promotion used Jimo to target specific user segments with personalized offers. This ability to segment users and deliver tailored messaging directly within the product has dramatically improved conversion rates for their promotional campaigns.

5. NPS and Feedback Collection

Following their successful review campaign, Humanlinker is implementing NPS surveys through Jimo to gather user feedback and identify promoters for potential reviews. This ongoing feedback loop helps them continuously improve their product and identify satisfied customers for testimonials.

The Jimo Difference: Why It Worked for Humanlinker

According to Romuald, several key aspects of Jimo made it particularly effective for Humanlinker's needs:

1. Exceptional UX and Ease of Use

The intuitive interface allowed Romuald and his team to create sophisticated in-app experiences without technical expertise. This accessibility democratized the ability to communicate with users, empowering the marketing team to execute their vision directly.

2. Visual Flow System

Jimo's visual approach to building user journeys made it easy to map out complex flows and see how users would experience them. This visual paradigm accelerated implementation and improved the quality of the final user experience.

3. Inspiration Through Templates

The templates available in Jimo gave Romuald's team ideas for campaigns they hadn't initially considered. This expanded their thinking beyond basic product tours to more advanced applications like review collections and promotional campaigns.

4. Seamless Integration

The ability to connect quickly with their existing tools, particularly Segment, made implementation painless. This integration capability allowed them to leverage their user data for targeted messaging without complex technical work.

5. Independence from Development Resources

Perhaps most critically, Jimo freed the marketing team from dependencies on development resources for in-app communication. This autonomy accelerated implementation timelines from weeks to minutes.

Measuring Success: The KPIs That Matter

For Romuald and his team, success is measured by whether users launch their first campaign and how long it takes for them to convert and remain active. Jimo has had a direct impact on these critical KPIs by:

• Facilitating onboarding through personalized guidance

• Accelerating user activation with contextual help

• Improving conversion from free to paid through targeted messaging

• Enhancing retention through ongoing feature education

The Future: Expanding Jimo's Impact

Having seen the remarkable results from its initial Jimo implementation, Humanlinker plans to expand its use of the platform in several ways:

1. Implementing NPS surveys to gather systematic user feedback

2. Creating more targeted onboarding experiences based on user segments

3. Building comprehensive product tours for more complex features

4. Developing feature announcement strategies that align with their product roadmap

Advice for Other Growth Leaders

Based on Humanlinker's experience with Jimo, Romuald offers these recommendations for other growth and product leaders:

1. Start with high-impact, low-complexity use cases like feature announcements or simple product tours to build confidence in the tool

2. Use templates as inspiration rather than starting from scratch

3. Measure the impact of each campaign to identify which approaches resonate most with your users

4. Collaborate across teams to ensure consistent messaging and experiences

5. Iterate quickly based on user feedback and campaign performance

Conclusion: Empowering Product-Led Growth with Jimo

For Humanlinker, Jimo has become a fundamental component of its product-led growth strategy. By removing technical barriers to in-app communication, Jimo has empowered the marketing team to guide users, announce features, and collect feedback without developer dependencies.

"I measure success by how quickly users launch their first campaign. With Jimo's in-app guidance, we've seen dramatic improvements in activation rates and time-to-value that directly impact our bottom line." - Romuald, Growth Marketing Manager at Humanlinker

The results—from collecting 70+ reviews in a single campaign to accelerating user activation—demonstrate the power of targeted, well-executed in-app experiences. For fast-growing SaaS platforms looking to optimize their product-led growth motion, Jimo offers a compelling solution that delivers immediate and substantial ROI.

Ready to transform your product-led growth strategy? Book a demo with our team today and discover how Jimo can help you guide users, announce features, and drive conversions—all without writing a single line of code.